Source: A recent article by Vertis Communications

 

37 percent of Gen Y consumers have responded to retail direct mail offering a gift with purchase, as opposed to 30 percent of Baby Boomers (born 1946-1964) and 31 percent of total adults (Slide B).

Additionally, 70 percent of Gen Y consumers surveyed indicate they've responded to retail direct mail with a percent off discount, compared to 61 percent of Baby Boomers and 63 percent of total adults.

56 percent of Gen Y consumers also indicate they respond to direct mail offering gift cards, while 49 percent of Baby Boomers and 48 percent of total adults respond to such gift card offers.

 

 

View original article: http://www.vertisinc.com/Gen_X_Reads_More_Retail_Direct_Mail